Embedded Files
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Hard PowerÂ
Force
Coercion
Carrots and Sticks
Win-Lose Mentality
Dominance
Short term + Immediate Effect
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Soft PowerÂ
Influence
PersuasionÂ
Appeal and Attraction
Win-Win Mentality
Dominion
Longer term + Delayed Effect
Let’s Unlock Your Strength!Â
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Stay Unassuming and Still Inspire Respect
You do not need to become someone you are not in order to be powerful. Soft Power helps you lead with quiet confidence, build real alliances instead of just networks, and advance your career while staying completely true to yourself.
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Speak Up for Yourself Without Being Loud or Aggressive
Influence comes from presence, not volume. You will learn to communicate clearly, negotiate stronger salary and terms, and get what you want without ever feeling forceful or out of character.
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Wake Up Feeling Proud Instead of Carrying Shame That Is Not Yours
Soft Power helps you release internalized doubt, impostor syndrome, and the pressure to overperform. You will feel grounded, capable, and proud of the space you take up because you have earned it.
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Feel Lighter, Happier, and More in Control of Your Life
When you know how to influence with grace, everything becomes easier: work, relationships, decision-making, boundaries. You reduce burnout, increase job satisfaction, and finally feel your career moving in alignment with your strengths.
Meet Lily.
Lily is a two-time Silicon Valley startup founder, former Apple engineering leader, and international speaker who specializes in Soft Power Leadership.
She led product development for a Y Combinator spinoff startup and co-founded a long-running software consultancy that served clients across the SF Bay Area and New York.
With more than a decade of experience in tech leadership, Lily has spoken at international conferences across the United States, Europe, and South America, advocating for equity, inclusion, and human-centered leadership. Her recorded talks can be found here.
Services
Coaching
Lily is an International Coaching Federation (ICF) certified coach, trained in solution-focused coaching through Erickson Coaching International. Her approach blends deep listening, practical tools, and compassionate accountability to help you move forward with clarity and confidence.
Contact us to explore the magic of a co-creating coaching experience today!
Consulting & Training
With extensive experience running a software consultancy, Lily has guided teams through complex transitions and organizational change. She offers tailored training and consulting programs designed to strengthen culture, communication, and leadership.
References from past clients are available upon request.
Keynote Speaking
As a global speaker, Lily has delivered talks to thousands across North America, Europe, and Latin America. Her storytelling-led keynotes inspire audiences to rethink power, trauma-awareness, and leadership for the new era.
Reach out to explore how Lily can inspire and spark meaningful change at your next gathering!
Frequently Asked Questions
What’s Soft Power?
Soft Power is a well-established concept in the geopolitical space. Our revolutionary Soft Power Leadership applies these principles to everyday life, bringing balance, clarity, and alignment to both your work and personal world.
Soft ≠Weak?
Softness is not weakness. True softness takes strength.Â
Soft is gentle and kind, yet resilient, like a flexible rubber band that stretches under pressure but doesn’t break.Â
Weakness is fragile, like brittle wood that snaps when life bends it.
Soft Power Leadership teaches you how to stay soft, flexible, but not fragile; so you can adapt and thrive in the Great Progression era.
Who is it for?
Soft power is for everyone, because we are all leaders of our own lives!Â
It is especially powerful for people leaders in organizations who want to inspire change with intention rather than force.
Is this for me?
Most likely, yes. Soft Power Leadership isn’t only for people leaders. It is for anyone who is ready to speak up, honor their truth, and live boldly and authentically.
But Lily, I’m not a leader.
Darling, you are. We all are.
Every intentional decision you make for yourself, no matter how small, is an act of leadership. Leadership begins with that first intentional choice.
How much is a coaching session?
Pricing varies based on the length, intensity, and duration of the engagement. Standard coaching sessions start at $100/hour for qualified students and underrepresented professionals.
If you’re employed, consider speaking with your manager or HR department about professional development budgets, learning subsidies, or Employee Assistance Program (EAP) benefits. Many companies will cover coaching.
Do you offer a free consultation?
Yes. I offer a short introductory call for individuals who are ready to live with intention and step into power.
Coaching vs. Consulting
Soft Power Signature Coaching adheres to the ICF Code of Ethics. It’s a gentle, self-exploratory process that guides you to uncover your own insights, solutions, and action plans. Coaching empowers you to lead yourself with clarity and confidence.
Consulting provides tailored guidance and expertise for specific needs, such as salary negotiation strategies, promotion pathways, or training new managers to lead with Soft Power.
Both are available, depending on what will serve you best.
What kind of speaking engagements do you offer?
I offer two types of speaking engagements:
1. Keynote Talks — 30–40 minutes, followed by Q&A.
2. Training Sessions — deeper, interactive course-style experiences.
Both can be customized to your organization’s needs.
Contact us to explore the best fit for your event.
What’s the Great Progression era?
The Great Progression era (2025–2050) is a historic turning point where old systems are breaking down and entirely new systems are emerging.
This period is a rare moment for humanity to rethink what is possible. It is a once-in-a-few-generations opportunity to create a future that is more equitable, sustainable, creative, and deeply human-centered. Learn more about it here.
Still not sure?
We offer a 100% money-back guarantee. If you’re not satisfied with the experience, you can request a full refund, no questions asked, no buyer’s remorse.
A new era of leadership is coming!
Be the first to unlock The New Power Equation — the groundbreaking guide to leading in the Great Progression era.
Discover the power formula every next-generation leader needs to rise, influence, and transform.
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